From baking bread to experimenting with vegetarian options, the pandemic saw Americans take a greater interest in culinary creations, but as pandemic fatigue sets in, many are losing their appetite for cooking. Fed up with extensive meal prep, there’s a demand for brands to simplify home-cooking.

Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?

Doctors often tell patients to eat more healthfully, but vague advice can make it hard for them to follow through. To make diet changes more manageable, Kroger has launched a program that sees physicians writing ‘food prescriptions’ for patients that can then be fulfilled at a grocery store.

In the wake of COVID-19, vegan and veggie alternatives are becoming increasingly popular as people cast a more critical eye on food sources. Disruptor Planty of Meat is ready to jump into mainstream diets with plant-based, eco-friendly ‘meat’ products that are produced in Germany.