Long used to store everything from booze to grains to medical specimens, glass packaging is experiencing a resurgence in the beauty sector. But why are contemporary buyers drawn to products encased in this ancient and fragile material? And how can glass packaging influence perceptions of brands?

As Britons increasingly look to limit their consumption of single-use plastic, they’re turning to plastic-free ways to stock their bathroom shelves, which means the once-maligned bar soap is making an unlikely comeback. With eco values on the brain, what does today’s solid soap shopper want?

Beauty and identity are intrinsically linked, meaning that people make numerous considerations to ensure the grooming and cosmetics goods they buy are right for them. Canvas8 polled 2,500 Britons and spoke to eight people to identify the factors that determine their path to purchase.

Gillette has shown its dedication to sustainability by launching Britain’s first razor recycling scheme. As eco-conscious consumers show greater interest in circular economy models, brands can inspire people to do more by showing what happens to products after recycling.