The COVID-19 pandemic has upheaved societies around the world – perhaps permanently. There’s an acknowledgement that everyday life will have to change post-lockdown to avoid further outbreaks, but could this transition also present a chance to usher in a fairer, greener, and less lonely future?

As luxury brands become increasingly accessible to the everyday consumer, they are seen less as a symbol of class for Britons. Moving beyond branded luxury, status markers are shifting to be defined by the exclusivity and quality that luxury offerings can provide rather than the price tag.

Long used to store everything from booze to grains to medical specimens, glass packaging is experiencing a resurgence in the beauty sector. But why are contemporary buyers drawn to products encased in this ancient and fragile material? And how can glass packaging influence perceptions of brands?

With people continuing to spend much of their time indoors, they’re rejecting bold scents in favour of fragrances that are fresh, comforting, and complementary to their home environment. This shift suggests that perfume could be the next big thing in both mental wellness and homecare.