With 92% of young Americans believing consumers should be given a say in a product’s creation, people’s relationships with brands are changing. Canvas8 spoke to Mujde Yuksel, a professor at Suffolk University, to find out how crowdsourcing impacts people’s connections to products and each other.

Google Maps has introduced features to help people find cycling lanes and bike-sharing stations amid an increase in searches during the pandemic. As people look for socially distanced ways to travel, brands that integrate information into consumers' existing tools can encourage safer commutes.

As countries lift their lockdown restrictions, people in cities will naturally be hesitant to return to their normal routines. To respond to concerns about safely catching public transport, Google Maps’ update keeps people in the know about local governments' COVID-19 guidance and peak times.

Natural disasters, global crises, and a pandemic have made people more aware than ever of the need to prepare for the unexpected. With individual- to family-sized prepper packs, preparedness nudges, and an SMS helpline, Judy ensures Americans are equipped for whatever may come their way.