COVID-19 and social distancing have brought about an increased interest in close-to-home green travel experiences. Meeting this demand is Louis Vuitton’s camping gear, released as part of its AW20 line, which blends luxury aesthetics with functional features for high-end consumers on the move.

Keen to get outdoors, leave the confines of home, and avoid risk of COVID-19 infection, Germans are gravitating towards camping trips as the ideal summer getaway. To meet this demand, a start-up has partnered with event organisers to turn fields into last-minute camping sites.

As people wake up to the impact of their everyday decisions on the environment, they’re looking for alternative ways to enjoy their favourite leisure pursuits. It’s why many Europeans are embracing ‘slow travel’, swapping instant gratification for eco-friendly and experience-led trips on trains.

COVID-19 has hit the travel and hospitality sector harder than most others, with event venues forced to postpone bookings, airlines grounding fleets, and restaurants banning sit-in service. As people re-explore their leisure options post-lockdown, what will they expect from brands in this space?