Airbnb and 23andMe have teamed up to help people plan vacations based upon their DNA test results. With more people craving custom, personalized travel experiences, Airbnb and 23andMe have jointly entered the market by offering a unique form of travel inspiration.

23andMe, a company once focused on providing information about ancestry, is pivoting to the medical space and selling a promise that information equals control. But are we ready to give up our DNA data in return for a detailed and possibly portentous health forecast?

Thanks to companies such as Ancestry.com and 23andMe, DNA testing has never been easier, with convenient at-home kits enabling Americans to explore their genetic make-up without spending much time or money. Beyond simple curiosity, what drives so many people to dig into their biological roots?

Function of Beauty’s haircare products are the latest in personalised beauty. A custom combination is crafted from the results of an online quiz and the customer’s chosen scent and colour, which caters to the increasing appeal of custom-made products crafted specifically for the individual.