A cocktail of night shifts, binge-watching, gaming marathons and, more recently, pandemic anxiety means that getting an uninterrupted night of shut-eye can be a struggle. As tackling these issues is often less than straightforward, various tech tools, audio channels, and wellness products are being employed in the quest for sweet slumber.

Casper is shifting its focus away from just selling mattresses by moving into wellness with a range of CBD-infused sweets. As self-care becomes an important part of many people’s lives, there’s a demand for brands that don’t just push one product, but take a more holistic, lifestyle-led approach.

From snoring to arguments over the AC, sharing a bed isn't always romantic. And as people place more value on sleep for their health and well-being, couples are questioning the necessity of the traditional marital bed, giving rise to an increase in ‘sleep divorces’.

Anxiety disorders affect nearly a fifth of Americans, with constant connectedness, loneliness, and divisive politics exacerbating their feelings of distress and potentially leading to sleep problems. How is the Gravity Blanket helping people rest easier without relying on prescription solutions?