As COVID-19 lockdown measures have forced more people to rely on e-commerce, delivery channels have faced fresh challenges. Canvas8 spoke to Ken Allen, the author of Radical Simplicity, to understand how the pandemic could impact online shopping both in the short term and long term.

With the pandemic leaving most Australians confined to their neighbourhoods, love and loyalty for local business have boomed. Prioritising community over convenience, a growing number of people want to see how their spending is helping to shape and sustain their local economy.

Product shortages during lockdown saw Aussies switching out their favourite brands for competitors and they’re saying they’ll stick with them. As shoppers increasingly look to buy locally and sustainably, tapping into shifting priorities is one way to win back lost fans.

Aussies shoppers are creatures of habit, preferring to visit one-stop-shops both online and offline where they can pick up all they need at once. Cashback platform ShopBack is tapping into this behaviour by providing a centralised, streamlined way to get rewards from a range of brands.