Values tend to be consistent throughout adulthood, guiding all manner of daily decisions and long-term goals, but major events have the power to reshape beliefs on an individual and societal level. How might COVID-19 transform Britons’ deep-rooted principles, and what could this mean for brands?

British footballer Marcus Rashford has recruited big food brands including Aldi, Asda, Deliveroo, and Kellogg's onto a taskforce to fight child food poverty. As more families confront food insecurity because of the pandemic, they’re turning to influential brands to help with long-term solutions.

COVID-19 brought the UK’s often forgotten essential workers into the spotlight as they took to the frontlines and kept the country running. Yet while they’ve been hailed as heroes by the public, government, and brands, what can be done to ensure they’re adequately supported post-crisis?

A conservation charity aiming to rewild parts of the UK has set up an online network providing advice for anyone wanting to create more green spaces. This comes amid rising concerns about the environment, driving people to take a more proactive approach to tackling climate change.