The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?

In a bid to appeal to flexitarians, BrewDog has debuted a hybrid burger that’s half-meat and half-plant-based meat. As more people look to cut their consumption of animal products for environmental and health reasons, food brands are adapting their offerings.

It’s no news that veganism has been on the rise in the UK, but now Britain officially leads the world in terms of vegan brand launches. With 16% of launches in the UK now being vegan, more people are adapting their diets to try it out. This is setting a precedent for other sectors to go animal-free.

Driven by the need to distance themselves from others and adhere to stricter budgets, many Britons are changing the way they shop for groceries due to COVID-19. But while a growing number are ordering online and stockpiling during the crisis, which behaviours are likely to stick afterwards?