Signal6 Oct 2020
Bad Bunny X Crocs collab drums up cultural clout

Trap star Bad Bunny has teamed up with Crocs on a limited-edition pair of shoes that sold out in just 16 minutes. While comfort is a pandemic draw, Crocs’ 2020 success is also underpinned by the fact that people want to identify with pop culture and express their fandom through fashion.

Bad Bunny X Crocs collab drums up cultural clout