Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.

People often buy into brands because of the people who promote them, but Beaubble is switching things up. By co-creating with influencers, it flips the usual model on its head, building a brand around influencers while at the same time tapping consumer desires for sustainability.

Beauty is in the throes of revolution. As people move away from the idealised to a celebration of real people, brands have an exciting opportunity to tap into the new beauty wave. With its #SephoraSquad, Sephora is going further, inviting everyday people to become influencers for the brand.

Direct marketing has evolved from mailers shoved through doors to emails clogging up inboxes. But as digital overload becomes all-too-common, some brands are struggling to break through the noise. With its custom postcard service, Mailchimp is offering a novel way to grab people’s attention.