With more circular initiatives surfacing – from small start-ups to corporate strategies – not everybody is on the same page about what a circular economy entails. As global debates in academic, business and consumer circles heat up, will a zero-waste lifestyle move from a fringe movement to the mainstream?

Ganni x Levi’s ‘Love Letter' capsule collection lets denim fans try out pieces by renting them – all while fostering an idea of sisterhood through sharing. The collaboration shows how brands can elevate rental clothes to luxury standards by appealing to a broad range of values beyond sustainability.

As fast fashion loses its appeal among eco-minded shoppers, brands are exploring ways to boost their sustainability credentials. To this end, H&M is releasing a dress made from recycled materials, showing how to engage with the circular economy without sacrificing style.

Second-hand fashion has dusted off any remaining mothballs, with online platforms, charity shops, and auction houses catering to frugal fashionistas. While the industry is often called out for fast-fashion waste, how can brands encourage timelessness? And can thrifted threads be luxury items?