The desire for a ‘natural’ look has made going under the knife an unappealing proposition for many Americans. Yet while Botox and lip fillers may be popular among celebrities, is the average consumer interested in non-invasive beauty treatments? Canvas8 spoke to eight people to find out.

Cosmetic surgery is entering a new era as people seek to take greater ownership of their bodies. Fuelled by the openness of celebrities regarding their own treatments, they’re researching both invasive and non-invasive procedures that can augment their aesthetics to be social media-ready.

Confined indoors with few social events, the quarantine period has seen many relax their usual beauty routines – but not without a degree of insecurity when it comes to video calls. But Billie is calling on people to stop apologising for the way they look and embrace their natural selves.

Social media platforms hold phenomenal power within beauty, but their impact goes far beyond simple make-up and skincare. From non-invasive ‘tweakments’ to intensive plastic surgery, digital influencers are promoting more permanent aesthetic changes to achieve an Insta-ready appearance.