The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?

Many people are familiar with the health and environmental benefits of a plant-based diet, but inconvenience and cost barriers mean they still eat meat. To help budget-conscious Americans feed their vegan curiosity, brands are lowering the price of meat alternatives.

American fast food chain White Castle has added Impossible Food’s plant-based patties to menus at select restaurants nationwide. Vegetarian alternatives that look and taste like meat are becoming increasingly popular as mass market veganism comes to the fast food sector.

While the US has its fair share of plant-based spots that focus on ‘clean’ eating, with its flavorful food and daring marketing, Slutty Vegan proves the over-the-top, indulgent approach to vegan fare is a winner, especially for an audience that’s often excluded from mainstream vegan culture.