Travis Scott’s much-hyped virtual tour inFortnitehas broken records, with millions of gamers and fans tuning in to watch the first show. By blending the thrill of live music with gaming perks, the partnership offered self-isolating gamers and fans a welcome dose of excitement and escapism.

With nightlife venues across the world shuttered due to COVID-19, partygoers embraced digital hedonism by skipping queues for virtual club nights and attending marathon DJ sets. How have online raves helped reimagine out-of-home experiences? And how can brands keep the party going?

Gen Zers are increasingly blurring the distinction between their online personas and IRL lives. Catering to this, Tremors has emerged as an exciting club night where revellers can take their online avatars out into the real world and interact with each other in a supportive space.

Combining gaming, community, and fitness, Zwift is a VR-enhanced cycling program that lets people sweat together from the safety of their own homes. As at-home fitness continues to gain traction, gamification is creating a new landscape of exercise built on fun and virtual interaction.