From indulging in mini-treats that elevate the everyday to HNWIs splurging on extravagant vacations, the ways people signal their status are diversifying as the focus shifts from ‘what you own’ to ‘how you live’. Canvas8 spoke to ten Americans to learn how their attitudes to luxury are changing.

Social media platforms have become the home of consumer-led fashion week events with TikTok hosting its own month-long program. Once exclusively for industry insiders, fashion weeks have become more consumer-inclusive, giving young shoppers greater access to high-end brands.

Toeing the line between hype-fatigue and drop culture, art collective and creative agency MSCHF is tapping Gen Zers with whimsical offerings – and appealing to their fauxstalgia via SMS-based notifications. With limited stock and quirky comms, the brand is winning fans who value authenticity.

People want authenticity from brands, but what if inauthenticity is part of what makes an industry interesting? Gucci’s creative director Alessandro Michele’s latest exhibition in Shanghai explores the irony in authenticity, surveying "copy-catting" as a dominant cultural paradigm in fashion.