Americans are finding it hard to kick their car habit, particularly in rural areas. While cities have embraced alternative transport or ride-sharing, the options for those in the countryside can be limited. But there are signs that the market is opening up, at least in some modes and areas.

Koloni is a start-up that's bringing dockless bike and scooter programs to small towns across America. As large cities become increasingly polluted and expensive to live in, young people are helping to revive these areas, which are adapting to the needs of their new residents.

More than 60% of rural Americans say that federal efforts to improve living standards don’t have an impact or make things worse. The Strong Towns initiative is working with residents, developers, and municipal planners to help countryside communities get back on their feet – on their own terms.

With parts of America beginning to reopen after a period of lockdown, workers are navigating a new era, and many are seeking safer and more hygienic modes of transportation. To answer this call, Zipcar has moved to streamline its rental process, giving people instant access to the road.