How does your home make you feel? With its curated selection of colors, convenient delivery model, and ‘clean’ credentials, Clare is giving the wall paint industry a Gen Yer update, aligning with people’s view that the home should be a place for peace and self-expression.

Pantone has chosen Classic Blue as its color of the year, which the brand says “highlights our desire for a dependable and stable foundation.” As people grow more uncertain about the state of the world, they’re seeking out calming, uncomplicated products that reflect elements of the natural world.

People are wearing and buying color like never before. Where once black was the chicest of all shades, now every color of the rainbow is fair game. How are brands playing with hues to offer shoppers a consistent cross-channel experience that reflects a coherent identity?

Colour authority Pantone has released a shade of paint called ‘Period Red’ that looks to normalise and celebrate menstruation for people of all genders. Aiming for a message of empowerment, the brand is hoping this shade will push conversations around periods to be more open and inclusive.