Traditional pet food manufacturing processes are no longer acceptable to a new breed of pet parents who are projecting human values around health and wellbeing on to their animals. The Honest Kitchen is catering to this expectation with food that’s good enough for people to eat.

When beer tycoon Anheuser-Busch Inbev experienced a substantial loss of revenue over Q2 due to the pandemic, making a beer for dogs was an unexpected turn. But the brew is luring a substantial subset of people who relied on pet companionship to weather the loneliness of lockdown.

Animals have become a key part of Australian families, and they’re reaping the benefits. As Australian pet-owners, especially Gen Yers and Zers, embrace the array of new options in the pet-care space, how can brands support pet parents in ensuring their animals are happy and healthy?

During lockdown, many people adopted puppies as their new stay-at-home lifestyle gave them more time to devote attention to pets. However, research suggests that many are not doing their research beforehand – resulting in the boost of illegal trade.