Calls for more female representation on TV and in film are gradually being answered, with the number of women on the screen and behind the camera on the rise. As demands for gender equality in media representation rise, brands and companies are stepping up to answer the call.

Just as national interest was beginning to wane, Australia’s women’s rugby union competition has captured the hearts of sports fans. As women's rugby becomes increasingly central to Aussie sporting success, people are calling for gender parity.

Offering activations that focus on fun, safety, and engagement, beer brand Heineken has been working to boost its profile and engagement in Brazil. Amid changing drinking habits and a growing taste for premium and craft beer, the company is growing in popularity among Brazilians.

As countries around the world are in lockdown to stem the spread of COVID-19, victims of domestic violence are being put in a dangerous situation. In Brazil, Avon and Natura have joined forces to launch #IsolatedNotAlone, a campaign to support victims and at-risk women.