Savage x Fenty has launched a line of luxury lingerie for men. Evolving gender norms are providing brands with new audiences, even in arenas once dominated by strict binaries. As people look to fashion brands to be more inclusive, Rihanna's company is pushing boundaries to meet them.

Body positivity began as an inclusive movement, but is now dominated by curvy, white women who fit traditional beauty structures. In what ways does the concept of ‘body neutrality’ differ to promote positive self-perceptions? And how can brands help break the cycle of self-hatred?

Even as beauty becomes more inclusive, products dedicated to male grooming tend to be on the expensive side. Primark’s beauty collection for men is tapping into the growing interest in targeted and accessible male beauty products that move beyond the standard men's moisturiser.

Chronic skin conditions don’t get much attention in the beauty industry but skincare brand Topicals is looking to change the narrative. With playful packaging worth flaunting instead of hiding and copy that promotes body-neutrality, it’s catering to a traditionally underserved audience.