Signal30 Nov 2020
Adidas nods to cycling craze with specialist shoe release

Cycling became a popular pastime during lockdown, and it’s looking likely to stick. Responding to this sudden boom in interest, Adidas is releasing a cycling shoe for the first time since the mid-2000s, catering to demand for products that align with new, pandemic-era interests and hobbies.

Adidas nods to cycling craze with specialist shoe release