Although businesses and the government have implemented a range of measures to fight COVID-19, Britons continue to perceive high levels of risk around the virus. How is this impacting their travel, spending, and health decisions? And what can brands do to provide some peace of mind?

Running, cycling, and gardening are just a few of the hobbies Britons picked up during the first lockdown as they sought entertainment and therapeutic escapes. But the second time around, the winter blues have resulted in people staying indoors, creating space for brands to offer a mood boost.

They might not be commuting, running errands, or going out partying but people are still struggling to get some quality shut-eye. With 42% of Americans unable to remember the last time they had a good night's sleep, there is an opportunity for brands to help people form better sleep habits.

The COVID-19 pandemic has fundamentally altered the nature of daily life, from postponing major events and shutting down entire industries to restricting the movement of billions worldwide. Canvas8 spoke to 19 people to understand how they’re coping with and adapting to these changes.