Thanksgiving weekend traditionally involves gathering with family members from far and wide to socialize and feast. However, in 2020, with financial worries rife, people are downsizing their turkeys in preparation for a socially distanced and pared-back celebration.

From impulse-buys and spontaneous purchases that celebrate reaching a goal to practical gifts that are made to last, the reasons why people might buy gifts for themselves are varied. Canvas8 polled 1,000 Americans and spoke to six people to find out what prompts them to self-gift.

The office holiday party often splits sentiments, with some firmly in favor while others would do anything to get out of it. With the pandemic canceling many festive plans, Miller Lite has released a campaign aimed at those who usually opt-out of the gatherings by poking fun at workplace party clichés.

The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?