Amid lockdowns, unemployment, and increased loneliness and stress, the pandemic has wreaked havoc on people’s mental health. To unpack these emotions, many Americans are looking to counseling, with younger generations especially eager to confront and improve their mental health.

Running, cycling, and gardening are just a few of the hobbies Britons picked up during the first lockdown as they sought entertainment and therapeutic escapes. But the second time around, the winter blues have resulted in people staying indoors, creating space for brands to offer a mood boost.

Before the coronavirus pandemic, both health providers and patients were reluctant to embrace telehealth, despite the convenience. But attitudes are changing as people see the benefits of going remote. What can brands do to provide the quality of care people expect, but from a distance?

Dissatisfied by long waiting times for doctor’s appointments, a growing number of Britons are turning to health tech to manage their medical concerns. Babylon has established itself as a game-changer in this space, partnering with the NHS to create ‘virtual clinics’ that could streamline care.