Japan Rail is paying people to virtually travel to Japanese tourism destinations on Google Earth. Playing off lockdown fatigue, the company is offering people creative, escapist entertainment that keeps their brand front of mind as international travel ramps up again.

Demand for bucket list holidays has shot up as people are craving adventure and the extraordinary after the pandemic lockdown. Companies that provide new experiences for people desiring the different can help bring a spark back to their lives as well as meet shifting priorities.

The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?

The travel industry has been hit hard by the COVID-19 pandemic, with many people simply not allowed to travel, and others choosing not to. For Australian brand Tripfuser, this presented an opportunity to innovate and meet people’s travel lust with a bubble-based strategy.