Australian research suggests that people may be seeking bigger cooking spaces or walled kitchens as the pandemic moves mealtimes and working into the home. Property and design brands have the opportunity to provide flexible solutions to consumers looking to adjust their living spaces.

Between working at home, studying at home, and socialising at home, the pandemic has seen Australians spend unprecedented amounts of time indoors. Faced with a future of housebound living, inner-city dwelling is losing its appeal as people seek quieter, greener, and more spacious locales.

The COVID-19 pandemic sparked a swift evolution of the home. Where it was once a private space, it’s now a pseudo-public, multipurpose area required to fill a range of personal and professional needs. How can brands tap into changing nesting aspirations and address new domestic challenges?

Armed with an internet connection and a laundry list of jobs, home hackers are connecting globally to share cleaning tips. But what drives people to come up with DIY solutions when there are so many specialised products out there? And how can brands show their value to these individuals?