Whether it's a thoughtful surprise or something a loved one has been pining for, choosing the perfect present can be difficult. And research suggests that gift-giving isn't just about making someone happy – there's also a competitive side to it as people look to ‘out-gift’ one another.

Mothers have long made a disproportionate share of professional and personal sacrifices to become principal caregivers to children – but the French government is looking to redress the balance. As of Summer 2021, paid paternity leave in the country will be doubled from 14 to 28 days.

While the impact of COVID-19 has been felt throughout the UK’s healthcare system, economy, and job market, studies have found that women have been hit significantly harder than men. How has the pandemic affected mothers, and how can brands help them regain a sense of balance?

As people demand more varied representation, they’re looking for realistic depictions of their lives. Make Motherhood Diverse counters the lack of diversity in mainstream portrayals of motherhood by sharing the stories and experiences of real mums from all walks of life.