Values tend to be consistent throughout adulthood, guiding all manner of daily decisions and long-term goals, but major events have the power to reshape beliefs on an individual and societal level. How might COVID-19 transform Britons’ deep-rooted principles, and what could this mean for brands?

While COVID-19 brought people together in adversity, it has also highlighted the plight of local businesses and support services. Nextdoor’s ‘Sell For Good’ feature allows social sellers to easily act on their good intentions and see their spending power turn into an act of neighborhood solidarity.

The Black Lives Matter movement is not only striving for equality but also shedding light on the importance of economic prosperity. With people – especially younger generations – eager to be the best allies they can be, many are increasingly looking to shop with Black-owned businesses.

A combination of growing cities and transient populations has led to residents feeling alienated from each other. The Nextdoor app aims to rectify this by bringing neighbours together on its social platform, fostering a genuine sense of community and positive social exchanges.