Lockdown has kept people in the confines of their home, with many saving money they’d usually spend elsewhere. In turn, they’re investing in new ways to enjoy staying in by renovating their home spaces, giving lifestyle and homeware brands an opportunity to lean into home makeover projects.

The love of downsizing has been reversed amid COVID-19 – Aussies in 2020 are building the largest houses in the world. Home improvement and interiors brands can take note as demands for comfortable spaces for both work and home life are set to persist long after the pandemic is over.

The COVID-19 pandemic sparked a swift evolution of the home. Where it was once a private space, it’s now a pseudo-public, multipurpose area required to fill a range of personal and professional needs. How can brands tap into changing nesting aspirations and address new domestic challenges?

As lockdown measures confined Britons to their homes with little else to do, communal viewing and appointment TV experienced a resurgence, with broadcasters reporting audience figures that are uncommon outside of the festive season. What exactly have been people tuning into, and why?