When you see your laptop as a work resource and your phone as a place for doomscrolling, the TV screen offers a welcome escape. People are creating boundaries between the different aspects of their home life through screens, with YouTube viewing increasingly moving to the TV.

Screen time is often a contentious topic between kids and parents, but as social isolation limits opportunities for physical play, moms and dads are resigning themselves to increased tech usage. However, brands have an opportunity to make these hours more meaningful and productive.

HBO, Disney Plus, Apple+, and now Peacock – there are now around 300 streaming services in the US. But despite an initial wave of interest during the pandemic, consumer behavior has shifted, with many people reassessing which services are worth their buck. What does this mean for big providers?

Second-screening may be an established norm, but Quibi is hoping to make smartphones the first port of call for high-quality entertainment. Boasting a star-studded line-up of movies and programs, as well as the backing of Hollywood royalty, it’s elevating short-form media to new heights.