Big Pharma’s reputation has been tarnished over the years by high drug prices and the opioid crisis, but the coronavirus pandemic could be a pivotal moment for the industry. Canvas8 spoke to Oksana Pyzik, a senior teaching fellow at UCL, to find out how pharma firms can regain people's trust.

Misinformation has been a near-constant of the coronavirus pandemic and it’s starting to influence Britons’ attitudes to vaccination. At a time when anti-vaxxer sentiment poses a crucial threat to public health, there’s a demand for brands and services to help people access the facts.

Dr. Anthony Fauci, the nation’s top immunologist, has attracted a dedicated stanbase due to leading the US in its fight against the coronavirus pandemic. His popularity sheds some light on how people’s attitudes to experts, and leaders, may change in a post-pandemic world.

Will menopausal women get the personalised care they need? Might fitness fans embrace recovery? Could the power of collective responsibility outlast the pandemic? In this part of the 2021 Expert Outlook, we speak to three experts about how individualised care can make people more resilient.