COVID-19 has impacted every aspect of people’s lives and a looming recession means the worst may yet be in store. Having grown up in the wake of the 2008 crash, Gen Zers are already alert to financial precarity, but how will coming of age during a pandemic shape their relationship with money?

Instagrammer Mrs Dow Jones is helping Gen Yers and Zers wise up to their finances. With the global economy crashing and a recession likely imminent, people are wanting reassurance and actionable advice regarding their finances, and they're turning to relatable social media figures for help.

Gen Yers and Zers are turning to payment services like Klarna, Afterpay, and Laybuy to help their wallets keep up with their shopping habits. But due to a lack of education regarding financial responsibility, how are these ‘buy now, pay later’ services impacting their financial futures?

Splashing out on fancy cocktails is a turn-off for many Americans who are increasingly seeking out thrifty partners, according to research from Honey. As the pandemic brings financial security into question, brands are changing their aspirational messaging to be more relatable.