As more people skip booze in favour of non-alcoholic options, they’re conscious of missing out on social drinking moments. Bacardi has launched a non-alcoholic line of Martini aperitifs to help those who are opting out of alcohol to stay social and cater to the sober-curious movement.

COVID-19 has accelerated a shift in boozing habits, with the closure of restaurants and pubs making at-home alcohol consumption the norm. But how are people replicating social drinking moments online, and how can alcohol brands participate in these occasions to earn long-term loyalty?

Overindulgence is usually to be expected at Christmas. But in 2020, with health concerns rife and large-scale celebrations out of the picture, Britons are re-evaluating their holiday habits. According to Tesco, 2020 will be the driest festive season yet, with people embracing low- or no-alcohol drinks.

Health concerns have been exacerbated in the pandemic, and people are looking for ways to balance smart food and drink choices with a desire for comfort and indulgence. SkinnyBooze meets their needs with an online shop of low-cal and low-alcohol brands, shipped straight to buyers’ homes.