Spurred on by TikTok’s ‘thrift-flipping’ challenge, fashion fans are tapping into their creative side and taking a DIY approach to their clothing. They’re customising and updating their second-hand duds and sharing the results online, creating room for brands to get involved in the hands-on trend.

Anyone can buy an expensive new jacket or tea set from a luxury boutique (given enough funds in their bank account), but only a discerning shopper can pluck a gem from a charity shop. Canvas8 spoke to Shelly Steward to understand how thrift stores can provide people with valuable cultural capital.

Price is often highlighted as the main driver behind fashion choices. In spite of people’s desire to shop eco-friendly, there’s a high barrier to entry for most ethical brands. Is fashion resale a way to ensure greater eco access, or is the second-hand market causing more problems than it solves?

The fashion industry is taking a hit as people see less value in shopping the latest trends during lockdown. And as the idea of fast fashion becomes increasingly obsolete in the minds of conscious shoppers, more brands are investing in resale to re-engage people and match their values.