Young people are consuming the news in vastly different ways to generations before them, but news brands still don’t know how to speak to them. How can young people get the information they need to be informed citizens and is it time to rethink what news means for the next generation?

TikTok may be best known for its viral challenges and surreal skits, but the social media app is evolving into much more than a platform for comedy. How are Gen Zers using this digital channel to educate and inspire their peers? And how are their online communities impacting their offline lives?

They might not be commuting, running errands, or going out partying but people are still struggling to get some quality shut-eye. With 42% of Americans unable to remember the last time they had a good night's sleep, there is an opportunity for brands to help people form better sleep habits.

With COVID-19 making shopping an anxiety-inducing activity, trying new products can be nerve-wracking. But researchers have found that using hope in marketing can increase consumer confidence and product adoption. Brands can mitigate anxiety by spotlighting predicted goals.