The pandemic has made people the world over re-evaluate their priorities. In Japan, singletons are increasingly seeking the stability of marriage. With an inability to meet people IRL due to COVID-19, matchmaking company Sunmarie is offering creative solutions to forge relationships online.

Becoming a parent can be difficult in the best of times, and especially so in 2020. Cases of postpartum depression are on the rise in Japan as women face a lack of social and emotional contact. Amid increasing mental health concerns, there’s room for brands to step in with targeted support.

As winter approaches, fewer people are planning to travel as COVID-19 concerns persist. In Japan, where many live alone, brands have the chance to change the narrative around the holidays to make those celebrating by themselves feel appreciated and acknowledged.

Any brand interested in nurturing a community through the power of personalisation need look no further than Japan’s custom bike scene. How are boutique stores in this market catering to the discerning needs of an enthusiastic niche? And how can mass customisation be applied across sectors?