Brands have played an important role in maintaining a sense of normality throughout 2020. But with many events paused and daily routines upheaved, connecting with audiences has been challenging out of the home. How can brands adapt partnerships and messaging to shifting habits and values?

Values tend to be consistent throughout adulthood, guiding all manner of daily decisions and long-term goals, but major events have the power to reshape beliefs on an individual and societal level. How might COVID-19 transform Britons’ deep-rooted principles, and what could this mean for brands?

Payment apps are shaking up the charity sector, with people increasingly deciding to donate directly rather than to a charity. With trust in charities eroding and Kickstarter funds becoming part of culture, direct donations have become highly normalized as a method of sharing wealth.

Public trust in the global charity sector may be low, but in the US, where donations reached record levels in 2017, people continue to give in a variety of ways. Canvas8 spoke to 20 Americans to find out how they support charities and whether money is still their preferred mode of giving.