The pandemic pushed us further online. But beneath the obvious implications, like more online shopping, an unexpected nugget was the spike in Boomer YouTubers. Across the board, tech-mediated creativity is on the rise, and people want platforms to help them keep the ball rolling.

Whether due to divorce, bereavement, or family relocation, loneliness is an everyday issue for many American Boomers. But as members of this aging cohort sharpen their tech skills, they’re being exposed to apps and devices that help them establish new connections both online and IRL.

HBO, Disney Plus, Apple+, and now Peacock – there are now around 300 streaming services in the US. But despite an initial wave of interest during the pandemic, consumer behavior has shifted, with many people reassessing which services are worth their buck. What does this mean for big providers?

With a sea of entertainment platforms and series to choose from, streaming fatigue is real. Keen to switch things up, subscription app Struum will offer viewers a pick-and-mix approach to streaming, giving them the best of all worlds for a single monthly fee.