In the New American Dream Deep Dive, we explore how aspirations in the US are evolving and how citizens are redefining success as the country’s place on the world stage is challenged. How can brands strike the right tone when looking to reach the modern American consumer?

We may be commuting less in 2020 and avoiding stressful IRL meetings, but that doesn’t mean life has gotten easier. In fact, the new pressures that come with working from home have led to an increase in burnout for many, creating opportunities for brands and employers to help people cool off.

As remote-working means we’re blurring the lines between work and play, the pandemic has pushed us to reassess our relationship with professional obligations, overwork, and burnout. The Nap Ministry reminds people that it’s important to reclaim time for rest, relaxation, and self-care.

As lockdowns and stay-at-home orders around the world continue, people are increasingly pressured to use their free time effectively – to get fit, get productive, and get ahead. But a campaign from health food brand Purely Inspired instead encourages people to celebrate small fitness victories.