The hybrid VR film-gameAgenceoffers viewers a sliding scale of interactivity, allowing them to sit back and spectate or actively intervene in a fictional world. The experience opens up a new avenue of entertainment, meeting desires for novel virtual experiences that don't merely replicate real life.

Visitors to Tate Britain are now able to use their Instagram cameras to see some paintings come to life. Harnessing technology to create immersive experiences in museums and other cultural institutions is one way to broaden their appeal and make them more accessible and egaging.

Technology has become central to shopping as COVID-19 has led people to seek out touch-free experiences. But how will augmented reality fit into the future retail landscape? How can it bridge the gap between e-commerce and brick-and-mortar to deliver convenience, safety, and a personal touch?

The meteoric rise in digital media and handheld technology has prompted how artists explore and use technology as a new medium to create engaging digital works of art. Using everything from AR and VR to GIFs, holograms and AI to algorithms and code, artists are expanding what consumers consider ‘art’ to be.