Men with the Pot is a TikTok cooking channel that’s bringing its viewers back to nature. The channel has witnessed popularity during the pandemic, a testament to how people are being drawn to the creators’ back-to-nature approach and the simplicity of cooking over a fire.

With interest in personalization on the up, CookUnity is on a mission to replicate Spotify’s approach to music discovery in the food industry. Tapping into the power of algorithms, the platform matches consumers with culinary artists that reflect their personal tastes.

With the line between work and personal life increasingly blurred, people are getting creative to set boundaries. Some exercise every morning, some do a beauty routine every night, and others, according to Waitrose research, are cooking as a way of marking their time.

French content platform Chefclub is known for quick, easy, often cheese-based recipe videos. As well as pleasing eatertainment fans, its Chefclub Kids channel inspires parents and children to bond over digital and physical tasks, equipping the next generation with confidence in the kitchen.