Perfect skin may feel like a distant reality for many, but Future Skin is making it more achievable. The brand’s futuristic diffuser-delivered skin masks cover blemishes and give the face a flawless finish, showing that merging tech and beauty offers covetable, science-backed innovation.

The social media era has made it easy to discover skincare products, yet while influencers and media outlets champion various high-priced and hard-to-find items, a growing number of TikTok users are turning to their local drugstore. Why are ‘skintellectuals’ snapping everyman brands?

The inability to try products in person has long been a barrier to buying beauty online, but with stores closed due to the COVID-19 pandemic, people have become increasingly reliant on e-commerce. How are brands innovating their e-tail offerings to both enhance discovery and assuage concerns?

With many beauty salons forced to shut up shop during lockdown, typical routines were thrown into disarray. But as people channelled their anxiety into more sophisticated at-home self-care routines, ideals around beauty were reset. And post-lockdown, the natural look is back en vogue.