Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.

With the average person being exposed to thousands of ads each day – spanning social media, print, TV, and billboards – nailing visual identity has never been more important for brands. But what kind of logos are most effective at grabbing attention? And how can design be used to signal values?

Whenever a brand decides to refresh its image with a new logo, user interface, or partnership, it inevitably attracts condemnation from some quarters. But why do people care about such shifts in position? Canvas8 spoke to Tarje Gaustad, a professor at Kristiania University College, to find out.

As people call for more inclusivity, even Germany’s weather fronts are getting a rethink. Like the debate on historical statues, the names of weather patterns reflect how inclusive societies are – something media bodies and brands could consider when naming anything from mascots to storms.