From their outward appearance to inner bodily functions, many men struggle to talk to others about how they’re doing. Canvas8 spoke to three experts about how charities and brands can promote open conversations among men about physical and mental health, thereby improving their wellbeing.

A study has revealed that more men than women want to quit their job due to struggles with mental health, which they often feel unable to talk about with their boss. Despite numerous initiatives promoting mental health awareness for men, there’s still some social stigma to overcome.

Luxury fashion house Ermenegildo Zegna has launched 'What Makes a Man', a campaign aiming to tackle traditional ideals of masculinity and sensitivity. It comes at a time when brands are looking to update perceptions of the modern man in a way that is authentic.

A changing cultural climate is seeing both men and women shun toxic masculinity and demand new narratives around ‘being a man’. How are brands attempting to break down gender norms and stereotypes, and why is it so important to have diverse representations of manhood in advertising?