Gen Yer parents want their kids to eat well. However, finding time to make healthy meals, the cost of quality food, and a lack of knowledge about nutrition present some challenges. How are Gen Yers finding solutions, and how can brands help parents raise the next generation of healthy eaters?

With youngsters often struggling to get their five-a-day, many parents would do anything to make vegetables more appealing. A study has uncovered the potential key to getting kids to eat their greens: offering them a variety of vegetable options during mealtimes.

French content platform Chefclub is known for quick, easy, often cheese-based recipe videos. As well as pleasing eatertainment fans, its Chefclub Kids channel inspires parents and children to bond over digital and physical tasks, equipping the next generation with confidence in the kitchen.

The pandemic has seen growth in snacking as people seek out comfort and nostalgia through food in turbulent times. But for those with allergies, indulgent snacks are few and far between, something Partake is hoping to change with its allergy-free soft-baked cookies and baking mixes.