It’s tiny, it’s electric, and it only costs €6,000. But the Citroen Ami isn’t an e-scooter, it’s a miniature electric car designed for city living. With urbanites interested in EVs but often put off by high costs and impractical design, the Ami is opening sustainable travel up to a wider audience.

The worldwide electric vehicle industry has turned a corner – the number of global plug-in vehicle deliveries is growing higher each year. With people increasingly environmentally conscious, opting for an EV is eco-keen choice. So, what’s driven this change in fortunes and is it sustainable?

As the world copes with the impact of COVID-19, shifts in Chinese buying habits offer an idea of how global spend will be affected. From the short-term impact to longer, more structural changes in shopping preferences, how can brands best position themselves within this changing landscape?

Long seen as unattainably expensive, EVs are gaining popularity among middle-income Americans. People across demographics are growing more concerned about their environmental impact, so the arrival of affordable hybrids and electric cars could spur them to act on their values.