Unilever plans to put a stop to all its adverts that are directed at children in an effort to give parents control in deciding what their kids should eat. With childhood obesity a growing public health concern in many countries, people want brands to do their bit via responsible advertising.

Will menopausal women get the personalised care they need? Might fitness fans embrace recovery? Could the power of collective responsibility outlast the pandemic? In this part of the 2021 Expert Outlook, we speak to three experts about how individualised care can make people more resilient.

As lockdowns and stay-at-home orders around the world continue, people are increasingly pressured to use their free time effectively – to get fit, get productive, and get ahead. But a campaign from health food brand Purely Inspired instead encourages people to celebrate small fitness victories.

The closure of gyms due to COVID-19 served as a wake-up call for Britons – and not just fitness fanatics. Stuck at home and hyper-aware of the need to maintain their health, people turned to app-based challenges and virtual workouts, potentially transforming exercise habits for good.