The pandemic has thrown up all kinds of money worries, from furloughs to redundancies and a feeling of uncertainty about the future. Given the toll that financial stress can have on wellbeing, people are increasingly happy to offload money management to robots, trusting tech more than themselves.

The financial inequalities faced by women in America aren’t limited to a pay gap. Traditional gender expectations and a lack of tailored services mean that they’re also less prepared for retirement than men. So, how can women be encouraged to build a nest egg as they move through life?

Feelings of shame around debt and a lack of engagement from traditional institutions have long hindered financial discussions among women. Gen Y ‘finfluencers’ are changing this status quo, using their social media savvy and relatability to improve their followers’ relationships with money.

The number of single women buying homes in the US is double that of single men, even though the COVID-19-induced recession is impacting women more. While positive for gender equality, this also shows how financial recovery is set to be heavily imbalanced, with the wealthy reaping the benefits.